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How to use Klout for A/B testing Twitter headlines and time of day viral sharing

Since Klout was introduced to the world back in the ancient times of social media in 2008, it has been surrounded with controversy. Klout is not controversial in a scammy, sleezy way. It is...

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Not getting enough retweets? How to get more in 5 simple steps

Over the last 30 days, I doubled down on my efforts to improve the visibility of the Nichevertising brand on Twitter.  Since creating a profile for my personal brand (@chrismance) on Twitter in 2009, I...

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How to work smarter when marketing on Twitter

I want to share with you a little experiment I am doing to work smarter while marketing on Twitter. You may have noticed that over the last two months, I was super engaged with social media marketing....

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